Google can keep Chrome – but must share data with rivals, judge rules
The tech giant scores a partial victory that concludes a five-year US legal saga, but remedies on its adtech business monopoly are also imminent in a separate case.
Stagwell to increase adspend on news media by 22%
The move bucks the trend for agencies to shy away from ‘hard news’ due to fears around brand safety and politically divided audiences.
New Unilever CEO to hire ‘20 times more influencers’ in major marketing boost
The FMCG giant’s boss will increase social media investment from 30% to 50% of total marketing spend.
WPP and Bain mull sale of Kantar Worldpanel data division for $6.5bn
The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a £43m profit drop in its latest earnings.
Brave Bison appoints CEO of new Performance and Commerce practice
The move forms part of a wider expansion of the agency and the creation of an ecommerce-centric practice, touted as the ‘engine room’ of the agency’s innovation for 2025 and beyond.
AI’s ‘Sputnik moment’: what the arrival of DeepSeek means for marketers
The high-performance, low-cost AI model has sent the tech world and markets into turmoil. But how should marketers react?
Ipsos confirms Kantar Media takeover talks
The deal could value Kantar’s TV ratings data business at $1.27bn, according to a report.
Amazon shuts down Freevee streaming service
FAST channel will close down in weeks as the tech giant focuses on its ad-supported tier on Prime Video instead.
IPG unites agencies and clients under all-in-one data platform ‘Interact’
The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.
Top 10 brands a decade on: How Disney and Samsung outflanked Boeing and Volkswagen
What is the secret to modern brand success?
Klarna ditches Salesforce with plans to cut workforce
The fintech giant is also phasing out the use of human resource platform Workday as it consolidates functions with other providers alongside new in-house capabilities to cut costs.
ITV launches ‘money saving’ browser extension Kerching
The UK’s largest commercial broadcaster expands into affiliate marketing offering shoppers deals across hundreds of online retailers.
What Car? expands display partnership with Auto Trader
New format creates additional ad opportunities for retailers and brands, who will receive the benefits of advertising across both platforms, for the cost of a single Auto Trader contract.
Tesco and Group M strike major retail media partnership
The partnership covers on-site, off-site, and connected store offerings, including an agency-first in-store screen partnership, leveraging Tesco's 22 million Clubcard households.
Social overtakes search for adspend in landmark global shift: Warc Media
Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.
ID++: Is Amazon planning its own post-cookie solution?
A swiftly deleted job listing for a project called ‘ID++’ has sparked rumours that the online retail giant is developing its own alternative to Google’s cookies for advertisers.
GroupM links with Disney, YouTube, Roku and NBCUniversal to standardise streaming ads
The Ad Innovation Accelerator will aim to evolve the traditional 30-second ad spot with enhanced “brand-to-viewer connections” and drive measurable results for GroupM advertisers.
Google’s ad sales unit gets AI overhaul, sparking job cut fears
Plans could primarily impact the ad sales division as the tech giant explores the benefits of leveraging AI for operational efficiency.
ITV opens up live TV to addressable targeting options for advertisers
ITV has launched addressable advertising across its YouView audience, opening up one-to-one audience targeting for advertisers in live broadcast viewing across 1.3 million households.
Cannes Lions bid: investment consortium approaches Ascential with offer
Reports suggest the bid sent to the B2B information company is for the events arm alone, as Ascential posts booming revenues for Cannes Lions 2023.