AI’s ‘Sputnik moment’: what the arrival of DeepSeek means for marketers

The high-performance, low-cost AI model has sent the tech world and markets into turmoil. But how should marketers react?

by Robin Langford

Sign in to continue

Trouble signing in?

Reset password: Click here

Call: 020 8267 8121

To receive full access to Campaign's content including:

Unrestricted access to all The Information and The Knowledge content
Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Campaign's Best Places to Work
Regular data-led insight reports from Campaign Red, our new global insights and data intelligence tool

Unrestricted access to our most popular content including the School Reports, Power 100 and Best Places to Work
Essential round-ups such as Movers and Shakers, Pitch Update and the Question of the Week
Leading insights from Campaign’s award-winning editors

Campaign Members
Click here >>

Marketing Society Members
Click here >>