Adspend hits a trillion dollars, but clouds are gathering. What next?

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In 2024, adspend reached a trillion dollars for the first time in its history. It’s a significant psychological milestone. But while adspend has swelled in the past five years, overall trends in advertising are far less rosy.

In this report, Campaign Red, dives into adspend globally, shows how it breaks down regionally, explores the key factors that will impact the new business market this year, and looks at how marketers are responding to the myriad challenges.

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The end of the 'big six'

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The latest Campaign Red market report unpacks a defining moment for the industry: Omnicom and IPG's planned merger, creating the world's largest advertising group. We assess how this seismic shift is set to redraw the map of global advertising - and how the holding companies really performed in 2024.

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Will retail media live up to the hype?

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Is 2025 the year that retail media will rake in more adspend than TV? Many voices in the industry predict it will. Campaign's report "Will retail media live up to the hype?" delves into the rise of retail media, what the industry needs to understand about the growing medium and the impact it will have on the future of advertising.

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The new rules of sponsorship

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Which brands are consumers more likely to buy after the Olympics? Campaign Red's Market Report "The new rules of sponsorship" takes a deep-dive into sports sponsorship. The report presents the findings of its exclusive global consumer survey conducted in partnership with international research agency Censuswide. More than 3,500 consumers were polled in seven countries pre-and post the 2024 Paris Olympic and Paralympic Games to assess the impact of the global sponsors' strategies.

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The Top Sectors 2024

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“The Top Sectors” report, assesses the past, current and future new-business performance of the different industry sectors with key insights for agencies and marketers. The report will explore the 5-year trends, how advertising is back in the spotlight as retailers launch their own media networks, the fastest-growing sectors in new business and how pharma companies are embracing digital as they launch their own D2C platforms.

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"The purse strings are opening again"

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This report explores the wider marketing landscape to see which were the top advertisers in the UK in 2023, as well as in the EMEA region. A companion piece to the Knowledge feature on top advertisers, this report will take a closer look at more big spenders of the UK and EMEA, whether spend is going up or down, and consider industry predictions for adspend in 2024 and beyond.

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The big divide

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Campaign assesses how the titans of adland have performed in 2023. Which were their most lucrative wins of the year and which were the big losses? This will be explored in the context of their financial performance, M&A activity and the key people moves and news of 2023. In addition, Campaign analyses the new-business performance of the smaller networks and what their key wins were.

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The shockwaves impacting new business

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Campaign latest market report looks at the most active sectors in global new-business terms in 2022 and so far in 2023, and explores the outlook for the rest of the year and into 2024. Read data-led insights on the new-business landscape in FMCG, retail and tech – the top account moves in creative and in media, the most active regions, the agencies with the strongest performance and more.

PRICE: £4995