Agency salaries revealed: are you being paid enough?
Campaign’s annual analysis of salary data from School Reports agencies reveals modest growth at entry level, little change in the middle and big gains at the top.
Why adland is wasting millions of pounds on apprenticeship training
The Labour government is reforming the Conservatives’ Apprenticeship Levy. But with more than £5m of agency funds going unused last year, can the incoming Growth and Skills Levy improve uptake and help agencies bring in more diverse talent?
The Beyond Collective rebrands agencies under single name
Brand unification has resulted in several senior role changes.
Cybersmile highlights permanence of online abuse with tattooed faces of children
Images of children were created using AI.
Publicis Groupe acquires influencer agency Captiv8
Captiv8 will join forces with the group's Influential and Epsilon.
Channel 4 ad revenues up 2% as digital income hits record high
Deficit cut by £50m to £2m thanks to cost-cutting, including job losses.
British Gas chief marketer on why its marketers must be ‘stronger’ than agency counterparts
Centrica’s group brand and marketing officer Andy Freeman discusses building up his internal team, plus the ‘crunchy’ five-year path to launching British Gas’ new brand platform.
MSQ snaps up strategy consultancy
The Forge works with advertisers including Unilever and Haleon.
Best Places to Work: ‘There doesn’t need to be a seat available for a promotion to happen’
This year’s Best Places to Work employers place great emphasis on career development and training – but can they afford to continue as the economic horizon darkens?
'Incredible pace of work': how agencies cope with People's Postcode Lottery demands
People’s Postcode Lottery head of marketing Anna Russell explains how pace and trust are essential for agencies working with the brand and its in-house team as it targets new audiences.
‘Phantom’ reviews and unknown media spend: how agencies are left to pitch in the dark
In two-fifths of pitches in 2024, brands did not reveal the media spend to agencies in advance. Should shops and consultants be demanding more information?
Sarah Golding departs T&Pm
Global partner plans to take some time off before looking for her next role.
Direct Line Group cuts marketing spend by 5%
Insurer, which has agreed to acquisition by Aviva, embarked on cost-cutting strategy in 2024.
EA and Mother ship real-life companions to lonesome gamers
Campaign is designed to promote video-game title Split Fiction.
21 agencies receive Living Wage accreditation after School Reports prompt
The increase comes a year after Campaign asked agencies if they were accredited in School Reports submissions.
Havas London creative duo launch agency crit nights to foster young talent
Daisy Bard and Orla O’Connor have also called on other agency creatives to set up similar schemes.
UK newsbrands launch ‘Make it fair’ ad takeover in fightback against AI bill
The move coincides with end of government consultation.
Ballantine’s appoints global creative agency
The incumbent was CBP London.
Skoda ad finds natural inspiration in chipmunks, racoons and hummingbirds
Campaign promoting the Elroq includes 45-second 'hero' film and five 20-second executions.
Britain’s Got Talent unveils headline sponsor
Tesco Clubcard is celebrating 30 years of existence.