People’s Postcode Lottery chief marketer: Influencers, media buying and 200 bits of creative a month

People’s Postcode Lottery head of marketing Anna Russell explains how pace and trust are essential for agencies working with the brand and its in-house team as it targets new audiences.

by Ben Bold

Sign in to continue

Sign In

Trouble signing in?

Reset password: Click here

Email: support@campaignlive.co.uk

Call: 020 8267 8121

Register

  • Limited free articles a month
  • Free email bulletins

Register Now

Subscribe

To receive full access to Campaign's content including:
  • Unrestricted access to all The Information and The Knowledge content
  • Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Campaign's Best Places to Work
  • Regular data-led insight reports from Campaign Red, our new global insights and data intelligence tool

Subscribe now

Subscribe

  • Unrestricted access to our most popular content including the School Reports, Power 100 and Best Places to Work
  • Essential round-ups such as Movers and Shakers, Pitch Update and the Question of the Week
  • Leading insights from Campaign’s award-winning editors

Explore options

Need to activate  your membership?

Campaign Members
Click here >>

Marketing Society Members
Click here >>