What's next for Omnicom's takeover of IPG?

Campaign's editorial team unravels how adland's biggest acquisition is shaping up and what the priorities for its leaders will be.

Omnicom and IPG have kept their cards close to their chests while nearing completion of the biggest acquisition in advertising history.

Set to close in the second half of this year, the merger-acquisition has now secured 15 out of the 18 regulatory approvals required, including from UK watchdog the CMA, in early August.

Under the terms of the all-share deal, Omnicom said at the start of August it was set to pay only $9bn for IPG, down from $13.3bn when the takeover was first agreed on 9 December, as the stock prices of both companies have fallen. But the actual price will only be decided once the deal is finalised.

In this episode of The Campaign Podcast, the Campaign team discusses what’s next for Omnicom’s takeover of IPG, how it fares against its holding company peers and the priorities for the current chief executives John Wren and Philippe Krakowsky, plus what it means for the agencies and people within the soon-to-be biggest holding company in advertising.

This discussion follows on from a previous episode which asked: Will the Omnicom-IPG merger really happen?

Hosted by tech editor Lucy Shelley, this episode features Campaign’s UK editor-in-chief Gideon Spanier, UK editor Maisie McCabe and media editor Beau Jackson.