It’s widely known that people’s attention is becoming increasingly fragmented across the array of media available to them. When you take the festive period into consideration - with all of its demands on everyone’s time and concentration - you can understand why marketers’ struggle to achieve cut through.
For Sonnenthal, driving stand-out campaigns is all about doing the unexpected. His top tips: don’t use the same platforms year after year and pair your brand data with Pinterest’s festive insights to make sure you show up in a meaningful way.
Check out episode three of Campaign and Pinterest’s festive playbook video series here:
It’s time to ring in results, so start now. See Pinterest's guide to plan your approach.