Decent value exchange or dodgy? Inside the opaque world of pitch intermediaries
Agencies and brands are at times unaware of who is paying pitch consultants, what for and how much. Campaign investigates what is – and isn’t – working in intermediaries’ business models.
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Creative awards: jurors don’t speak out on scam for fear of ostracisation
Tricky deliberations, outside influences and questionable entries can make the quest to recognise the best work with an award a difficult one.
This is adland 2025: ‘Even without AI looming, jobs and budgets would be cut’
Restructuring, hybrid working, a smaller talent pipeline – these are just some of the major shifts already taking place in adland. Campaign’s inaugural UK-focused market report uncovers the industry’s response to those challenges, and what that means for the future workforce.
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Two in five agencies not told value of account before pitching
Consultants say more brands should be providing budget estimates ahead of reviews.
Adland senior roles still ‘white and male’ despite diversity commitment
Majority of staff believe top roles do not show a breadth of inclusive representation.
Four in five adland staff say employer lacks transparency over pay
One survey respondent described it as the 'biggest problem in advertising'.
Adland talent speaks: ‘The industry says the right things but rarely follows through’
Campaign’s first survey of talent uncovers a disconnect between bosses and their staff on issues including pay transparency, hybrid working and diverse leadership.
Campaign’s most-read Knowledge articles of 2024
From salaries and bonuses to pitching and new-business rankings, subscribers to The Knowledge were interested in a range of issues.
Havas declines in Q3 as others in ‘big six’ claim ‘return to form in new business’
UK revenues were flat or in decline for the majority of the 'big six'.
Almost half of marketers plan creative or media agency review in next 12 months
Creative agencies are most likely to be reviewed in the next year.
Purpose-led ads lead to sales uplift for two in three brands
Campaign's global survey also showed one in five marketers was unable to measure the commercial impact.
Power 100 2024: Influencers, creative consistency and 'major impact' of personalisation on agencies
If the coming five years are as unpredictable as the last, all marketers will need to be nimble. In so far as they can make plans, those in Campaign’s Power 100 have revealed what’s top of their agenda for change – but also what must remain the same.
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Fame, emotion and TV unite top effective festive ads
IPA research also found the campaigns increased Christmas market share by an average of more than three percentage points.
Average pitch cost rises 26% as agencies target ‘fewer, bigger, better’ reviews
A survey of Campaign School Reports agencies has revealed a steep increase in average costs to more than £50,000.
Agency salaries continue to rise as bonuses decline
Campaign’s annual pay survey shows a 27% decrease on average in the size of bonuses.
Why don’t more men attend events focusing on gender equality?
At this year's Cannes Lions festival, attendees noted audiences at gender talks were mostly female.
Two Titanium Lions go to UK; W&K Portland and DoorDash win Grand Prix
The UK received two Titanium Lions.
‘Post-purpose’ world means brands must focus on sales, say Cannes jurors
Purpose-led campaigns have been more closely scrutinised at this year's awards.
Craft is a 'crutch' for diminishing creativity, say creative leaders
More risks need to be taken to avoid homogeneous work, according to panellists at a Campaign event at the Cannes Lions festival.
Colenso BBDO and Lola MullenLowe win Outdoor Grands Prix at Cannes
The UK takes home a gold, three silvers and a bronze.