Maisie McCabe

UK editor

Maisie is the UK editor of Campaign. Contact her at maisie.mccabe@haymarket.com or 020 8267 8032. 

Karen Martin looking to camera in a London street

Karen Martin: 'Creativity is the only thing I actually, genuinely, give a shit about'

The current president of the IPA and CEO of BBH London discusses her unwavering focus on creative power, which forms the foundation of the four planks of her presidential agenda.

Campaign salary and bonus survey graphics

Bonuses climb 80% at UK agencies as salaries stagnate

Average bonuses at School Reports shops soared by four-fifths in 2024, while median base pay rose by just 1%.

Maisie McCabe

You can’t just tell an AI to create ads like a CCO

The overhyping of artificial technology extends beyond the tech companies.

Maisie McCabe

Omnicom and IPG’s leaders could learn from WPP’s 2025

Agencies need to be, not just say that they are, people businesses.

Clockwise from top: Dentsu, Omnicom and MSQ

Agencies on the Agenda: MSQ and S4 Capital, Uncommon Creative Studio, and Dentsu Group

Campaign showcases the three agencies on its radar from the past week.

Sir Martin Sorrell

MSQ Partners approaches S4 Capital about possible deal

The "combination" could bring together S4 Capital with the owner of The Gate and Walk-In Media.

Black and white of Sam Tatam

Ogilvy's behavioural science chief Sam Tatam dies aged 39

The WPP network's head of behavioural science put a call out for video memories for his daughters last week.

Maisie McCabe

Cannes Lions fakery scandal requires an enthusiastic overhaul

Something good could come out of the plethora of disputed Cannes Lions winners.

Black and white photo of blonde woman wearing glasses

Brandtech appoints CSO and global CEO of Oliver

Angela Tangas was previously chief executive of Dentsu in the UK and Ireland.

Still from OKA’s “Plastic blood” by DM9

D&AD removes Pencils from DM9 ad following Cannes controversy

The campaign for OKA won two wood Pencils at the D&AD ceremony in May.

still from Aon golf ad

AON calls global creative and media agency review

Risk management and consultancy works with WPP's T&P.

Maisie McCabe

Are we at the start of a new era of advertising awards?

Channel 4's Film Grand Prix at Cannes demonstrates its ability to successfully challenge jurors, as well as Paralympic audiences, to do better.

Left-right: David Kolbusz, Tara Ford, Lynsey Atkin, Micah Walker, Maisie McCabe

Great work should swim against the current, creative chiefs say

Leaders from Baby Teeth, Bear Meets Eagle On Fire, Droga5 London and Orchard Creative picked their favourite ads at a session at Campaign House.

Stella Artois and Grey London received ten nominations in the Outdoor Lions shortlist

Stella and Grey London lead the way on Cannes Lions Saturday shortlists

The outdoor and press work showed people enjoying a sneaky sip of a pint in a busy bar.

Martin Beverley, Polly McMorrow, Richard Brim

McMorrow, Brim and Beverley start-up opens for business

New agency will look to apply creativity to a broad range of business problems.

Rebecca Lewis, Lynsey Atkin and Chris Watling

Lynsey Atkin, Chris Watling and Rebecca Lewis launch start-up Baby Teeth

Start-up will look to create entertainment, content and brand partnerships, as well as its own intellectual property.

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It’s up to the refreshed NCA and Ogilvy line-ups to justify a dual solution

In a climate of consolidation, Nationwide's departure begs questions of the Ogilvy Group UK set-up.

Photo of three people sat on a lime green sofa

Accenture Song appoints Droga5 management team to run united UK creative agency

Expanded shop incorporates former Karmarama business and will work with brands including Lidl and Suntory.

Black and white photo of woman with curly hair

School Reports 2025: TL;DR

There is hope to be gleaned from the School Reports.

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I can’t believe I still have to write columns about this shit

Senior female representation is declining in creative departments, and everyone needs to be part of the answer.