Lego lands ‘Time’ magazine’s front page … and builds girls’ self esteem at the same time
The 102-year-old magazine partnered with Lego Group for its first Girls of the Year list, highlighting Olympic skateboarders and organ donation advocates ages 12 through 17.
Linda Yaccarino steps down as CEO of X
Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’
WPP integrates TikTok’s Symphony AI into its marketing platform
The global partnership was announced days before a possible TikTok ban in the US.
WhatsApp campaign promotes privacy settings despite Musk accusations
'Not Even WhatsApp' global campaign advertises the messaging app’s end-to-end encryption and new privacy settings.
Supreme Court unanimously upholds TikTok ban
The app has until Sunday to sell to a non-Chinese owner or be banned in the US.
Monopoly Go! encourages friendship in first global campaign
The star-studded campaign features Will Ferrell as Mr. Monopoly.
Are Super Bowl ads the only funny ones left?
The Martin Agency hosted Super Bowl ad directors and marketing experts to discuss why marketers should use humor year-round.
How brands are making it easier — or sweeter — for voters to go to the polls
Brands from Lyft to Krispy Kreme are offering Election Day specials as Americans turn out to choose between Donald Trump and Kamala Harris.
Victoria’s Secret’s comeback fashion show portrays ‘tokenistic’ brand identity
Campaign US spoke with experts about the brand’s ‘muddled’ messaging as its attempt to rebrand itself as inclusive missed the mark with consumers.
Pandora hires Mars vet Berta de Pablos-Barbier as CMO
Pablos-Barbier most recently was CEO of Louis Vuitton Moët Hennessy’s champagne brands Moët & Chandon, Dom Perignon and Mercier.