Campaign Global Agency of the Year Awards 2024: winners revealed
UK shops and individuals emerged victorious in a range of categories at the London ceremony this evening.
'Everything was stripped back to the core': why the ad industry is still defining the legacy of lockdown
Five years on from the first UK lockdown announcement, how has the advertising industry changed and where will it be five years from now?
School Reports 2025: The ‘broken pipeline’ of diverse leadership
This year's agency numbers on DE&I show that all metrics tracking ethnic minority representation have rolled back, apart from entry-level hires.
Campaign Global Agency of the Year Awards: Don't miss the February 18 deadline
With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.
Trix van der Vleuten to chair Campaign Global Agency of the Year Awards
Van der Vleuten, chief marketing officer at The Social Hub, shares how the awards drive agency success and tips for crafting a standout entry.
How a 'new generation of female leadership' is breaking down barriers
A string of agency chief executives started new jobs in 2023, the majority being women. As this set of leaders has got to work, Campaign has analysed the tenure of bosses across the sector at large – and how far experienced and fresh perspectives can combine.
Revealed: how the most effective Christmas ads increase brands’ market share
Exclusive analysis of festive ads from the IPA Effectiveness Awards shows how key ingredients have allowed brands to pull ahead of rivals – by up to 10 percentage points of market share.
Best Places to Work: how mentally healthy workforces win
Top performers in Campaign’s Best Places to Work pay extra attention to the mental wellbeing of their employees, especially when it comes to managing workload. So, what initiatives best support employee mental health?
School Reports 2024: One step forward, two steps back for diversity
This year's agency numbers on DE&I have returned mixed results and shown that progress is slow, while in some cases it has ground to a halt.
Betsey Chung chairs judges for Campaign Global Agency of the Year Awards 2023
Campaign's coveted Global Agency of the Year Awards are unlike any others. This year, veteran global chief marketing officer Betsey Chung will lead the jury. Here she explains why these awards are especially important in today’s economic climate.
Initiative Australia on what it meant to win Campaign Global Agency of the Year Award
As the entry deadline approaches for the Global Media Agency of the Year Awards, Campaign talks to previous media agency winner Initiatve.
Pablo on what it meant to win Campaign Global Agency of the Year Award
As the entry deadline approaches for the Global Media Agency of the Year Awards, Campaign talks to previous independent creative agency winner Pablo.
How marketers have become secret weapons in the great pitching wars
In a competitive new-business environment, agencies are turning to freelance marketers in the quest for the edge.
2024 Campaign Big Global Awards judges talk AI, economic challenges and the 'jealousy barometer'
The inaugural Campaign Big Global Awards will cover four continents.
The upward talent drain: pressure on juniors as ‘gurus’ depart
Senior talent departing agencies has cannibalised industry expertise, with adland leaders citing a 'juniorisation' of agency skillsets.
'A real wake-up call': media agencies hold the power in the battle for a more sustainable world
The third and final of a series of features looking at the industry and eco-sustainability asks how Campaign’s School Reports’ media agencies are striving to achieve net zero goals.
'Final warning': turning adland's climate pledges into action
In the first of three features this week looking at issues around sustainability and the Ad Net Zero pledge, Campaign delves into what action the advertising industry is taking to avert environmental disaster.
All hail the screenagers: what do influencers mean to Gen Alpha?
The emergent generation of teenagers is rarely seen without one or two screens close at hand. To what extent will they be influenced by creators and brands? And how should they be protected from online harm?
McCann London and The Women’s Association name Cannes Challenge winners
Four women have won all-expenses paid passes to the Cannes Lions International Festival of Creativity, thanks to a competition launched by McCann London and The Women’s Association.
School Reports 2023: Which agencies rank highest for diversity?
While the School Reports show the situation continues to improve on the gender pay-gap front, as well as on diverse representation, progress remains slow, which could end up costing agencies dear.