Global agencies report card Q1 2025: Chiefs stick to forecasts despite tariffs’ uncertainty
Four of the big six grew but overall growth was modest.
‘It’s no longer just a senior exec perk’: why the Best Places to Work are revamping benefits
The benefits that companies offer employees, ranging from private healthcare to life insurance and income protection cover, was one of the common factors among those businesses that made the Best Places to Work list, which returned a higher rate of satisfaction with the perks on offer than those that failed to make the cut.
Collective headcount at global agency groups drops for first time since pandemic
The collective drop marks an end of employment expansion following the bounceback from the pandemic.
Majority of holdcos underperform in 2024 as workforces shrink and restructures intensify
Holdco full-year results roundup.
Indie agency pulls off double Chinese car brand win
Omoda and Jaecoo duties will begin with forthcoming TV campaign.
Nestle’s Carnation TV and cinema splash encourages bakers to create memories
Activity includes sponsorship of Food Network programming.
Budget reaction: 'A huge tax on jobs' in adland
Dismay at increase in national insurance for employers.
Women’s Aid and LadBible highlight domestic abuse red flags through short film
“Van wife” is produced by Merman and supported by LadBible.
Adnight London debut promises after-hours access to leading agencies
Organisers of the successful Amsterdam festival are lining up shops for 8 May 2025.
Müller raids 1990s culture for retro-style ad campaign
PJ & Duncan track has been reimagined as “Let’s get ready to crumble” for the campaign.
MSQ swoops on US creative agency SPCSHP
Deal continues UK group’s expansion after launch of global sports agency.
Cheil UK recruits former agency CEO as MD of client services
Rikke Wichmann-Bruun left MRM in the spring.
‘Inbetweeners’ actor joins agency as head of humour
Bafta-nominated actor and writer Alex Macqueen is joining independent agency Kitchen.
Faces to Watch 2024: No pay rise for nearly two-fifths
Significant increase from previous year in respondents on the end of salary freezes.
Capital One dispenses with cute animal trope in cautionary tale
Badger ad to run for next 12 months.
Are creatives more motivated by awards than money?
Campaign asked experts whether agencies should put cash into rewarding creatives with bonuses or into funding their chances of winning gongs.
Agencies on the Agenda this week
Campaign showcases the three agencies on its radar from the past week.
Rekorderlig offers Londoners 'cold sauna' to promote peach-raspberry cider
The peach-shaped pop-up can be found in Hackney Bridge.
Beetlejuice sequel takes over Westfield Stratford City with OOH work
The bespoke installation promotes the upcoming Warner Bros film.
Half of global adspend to go to Meta, Amazon and Alphabet by 2028
Trio already has 43.6% share, despite Facebook and Google bans in China.



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