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The Knowledge Weekly
 

This week in your exclusive Knowledge bulletin...

Dentsu is looking at options to sell its international creative and media business by appointing two banks, Mitsubishi UFJ Morgan Stanley and Nomura Securities, to sound out potential buyers. The Japan-headquartered agency group has made no formal decision, but wants to make a firm plan by the end of the year, according to reports. 

Havas Media Network has been reappointed to handle the BBC’s media planning and buying account, worth an estimated £299.9m over six years, following a competitive pitch in which Omnicom’s MG OMD reached the final two alongside Havas.

Independent agencies offer “agility, collaboration and the ability to build a closer relationship” according to Chris Doe, the top UK marketer at Pilgrim’s Europe, owner of Richmond sausages. In Campaign’s latest Marketer Sightline interview, Doe explains his decision to appoint creative shop Joint, the company’s move into meat-free products and how the food industry is adapting to at-home meal subscriptions, weight loss medicines and more.

Nicola Merrifield, premium content editor, Campaign UK

1
Richmond chief marketer: Tucking into the meat-free food category, the power of emotions and the attraction of indie agencies
 
2
Global agency groups report card H1 2025: WPP revenue hit as Publicis strides on
 
 

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"Agencies are moving more towards output-based remuneration structures...This will have more impact than what many believe or can imagine."

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