Entries are now open for Radiocentre’s 2025 Audio Ad of the Year – the competition that celebrates the craft, creativity and impact of audio advertising. Back for its fourth year, in partnership with Campaign, the award puts the spotlight on work that stops listeners in their tracks.
The free-to-enter competition has previously crowned Hiscox’s “Bad Knockoff” by Uncommon Creative Studio, Quorn’s “Deli” by Adam & Eve/DDB and Rustlers’ “Pub” by Droga5. The award was created to celebrate creativity in audio advertising and champions the teams behind stand-out work that has aired this year.
The best audio ad of 2025 will be decided by a panel of top creatives and, ultimately, voted for by you – Campaign’s audience. Judges will shortlist entries based on scripting, production, creative execution, memorability and resonance. Three finalists will then be profiled in Campaign, with the winner decided by public vote and announced in December.
Lucy Barrett, client director at Radiocentre, says: “We know we have heard a lot of excellent audio ads in 2025. This competition is designed to shine a spotlight on the sometimes overlooked craft of writing and producing ads that stand out and celebrate the talent behind them.”
In 2024, Hiscox’s “Bad Knockoff” beat BBH London’s “Driving (thru the) Home (of the Whopper) for Christmas” for Burger King and Golin London’s “The Misheard Version” for Specsavers to take the title. Judges Trevor Robinson, founder and executive creative director at Quiet Storm; Vicki Maguire, chief creative officer at Havas London; and Al Young, joint chief creative officer and founder of St Luke’s, selected the three finalists from a shortlist of 10 ads curated by Radiocentre from more than 50 entries.
To be eligible to enter this year, work must have featured in an ad break on UK commercial radio within the last year starting 1st September 2024.
Enter for free by Monday 10 October.
See here for more on audio creative best practice.