Swatch apologises for ‘slanted eyes’ ad

Incident adds to a growing list of western brands criticised in China for racially insensitive imagery. Both Dior and Gucci have previously faced similar backlash.

by Minnie Wang

Sign in to continue

Sign In

Trouble signing in?

Reset password: Click here

Email: support@campaignlive.co.uk

Call: 020 8267 8121

Register

Limited free articles a month
Free email bulletins

To receive full access to Campaign's content including:

Unrestricted access to all The Information and The Knowledge content
Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Campaign's Best Places to Work
Regular data-led insight reports from Campaign Red, our new global insights and data intelligence tool

Subscribe now

Unrestricted access to our most popular content including the School Reports, Power 100 and Best Places to Work
Essential round-ups such as Movers and Shakers, Pitch Update and the Question of the Week
Leading insights from Campaign’s award-winning editors

Explore options

Need to activate your membership?

Campaign Members
Click here >>

Marketing Society Members
Click here >>