Episode two of Campaign and Pinterest’s video series, “Unwrap success: Your festive playbook”, covers a lot: the increasingly competitive paid social space, the shift in brands’ budgets towards digital and the tools on hand to make it all come together in time for Christmas.
EssenceMediaCom’s Jake Matthews shares how his team combined high-impact formats with trend-driven planning to stand out during the festive rush. “We’ve worked really closely with the team to tap into trends that might be upcoming for the year,” he says. “It is scary how accurate those trends can be… that’s really helped cut through the competitiveness across the platform.”
Catch up on episode one here and watch out for episode three, featuring EssenceMediaCom business director Ben Sonnenthal.
It’s time to ring in results, so start now. See Pinterest's guide to plan your approach.