It might sound ludicrous to the man on the street, but the festive season is well underway for brands and agencies in adland.
To learn how marketers can get the most out of the busy months ahead, Campaign and Pinterest sat down with three industry leaders: Kate Osborne from Spark Foundry, and Jake Matthews and Ben Sonnenthal from EssenceMediaCom.
Episode one of the “Unwrap success: Your festive playbook” series asks: when should marketers start thinking about Christmas? Hint: it’s even earlier than you think!
“It’s getting more and more important to start planning early for the festive season,” says Spark Foundry planning director, Kate Osborne. “And that’s because consumers are starting earlier themselves.” For the full scoop, watch the video below.
It’s time to ring in results, so start now. See Pinterest's guide to plan your approach.