Data in motion: how to use AI to go further, faster

AI isn’t just a talking point – it’s changing how marketers build, personalise and deliver campaigns across the customer journey.

In this Campaign video - produced in partnership with StackAdapt - Giuseppe La Rocca, vice president, global enterprise sales StackAdapt, and Chris Alvares, vice president of AI, product, and engineering at PMG reveal how teams are using AI to go faster, work smarter and stay creative.

“When we think about AI, obviously there are creative opportunities that everybody is excited about – this being essentially a creative festival at heart,” says La Rocca. “But a lot of it is about driving greater efficiencies – in time, but also in performance.”

Alvares adds: “Companies are saying, how can we integrate our data with your data and empower them using AI? AI agents have come into play in the last six months.”

Whether it’s programmatic access to tentpole events like the Olympics and World Cup, or adapting to local behaviours across EMEA, the message is clear: AI must work in tandem with strategy, creative and trust.

“You need to make sure that you’re investing in creative to still be the amplifier of your brand,” La Rocca explains. “And bridging your ad tech and martech together.”

Watch the full video to learn how data in motion is powering the next wave of marketing in EMEA.