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Advertisers are under more pressure than ever to prove results. Budgets need to deliver more impact with less waste. Want to hear about why more advertisers than ever are turning to Spotify to add more impact to their media mix?
Spotify has become essential in the lives of UK audiences. The vast majority (89%) of our UK users say we’re part of their daily routine (GWI Global Study, June 2024) - from the first podcast with their morning coffee to the playlists that power their workouts to the video podcasts that fill their commutes. This level of habitual, personalised engagement has made Spotify the most homescreened app globally (Hub Entertainment Research, 2024).
But it’s not just about how often people use Spotify - it’s about how it makes them feel. More than 79% of users agree that Spotify helps them enjoy key moments in their daily routine like commuting, working out, being at social events, focusing on work, practicing self care and cooking. And more than 63% say those same daily moments would feel incomplete without Spotify ( GWI x Spotify Moments Research Q1 2025, UK). Spotify isn’t just part of the routine, it enhances it.
That’s what sets Spotify apart. Time on Spotify is time well spent — a positive, personalised space that enhances rather than interrupts. It’s where people go to feel better, focus or learn something new. And that kind of emotional connection matters for brands. In fact, two-thirds of UK users say Spotify content feels more personalised than any other platform (GWI, 2025). That resonance creates fertile ground for advertising effectiveness.
Audio isn’t just effective in isolation — it elevates the overall media mix. And it’s an opportunity many brands are still overlooking. The average UK adult spends around 13% of their media time streaming music and podcasts (Global Web Index, Time Spent With Media, Q2 2024 - Q1 2025, UK), yet advertisers invest less than 1% of their budgets in the format (IAB UK & MediaSense, Digital Adspend Study, 2024). That disconnect means audio remains one of the most underutilised — and high potential — channels in marketing today.
At Spotify, we help brands unlock that potential with a multi-format approach spanning audio, podcasts, video and display. This flexibility means advertisers can show up in the right format, at the right time. Brands that layer formats see a 24% lift in purchase intent compared to audio alone. And our video ads deliver 2x the attention of social media ads (Adelaide, 2024). We also know that, when added to omnichannel campaigns, Spotify takes performance even further — delivering +18% incremental reach on social and +27% on commercial TV (Nielsen Mixer Study, UK, 2024).
Accessing that scale is now easier and more powerful than ever. We announced the launch of the Spotify Ad Exchange and updates to our self-serve ad platform, Spotify Ads Manager, at our inaugural Spotify Advance event, and we’re building on that momentum. As of July 10, advertisers can now access Spotify’s premium podcast inventory through both Spotify Ads Manager and the Spotify Ad Exchange – reaching 170 million monthly podcast listeners across Spotify’s Original and Licensed podcasts, as well as podcasts available on the Spotify Audience Network. Through industry-leading partners, including The Trade Desk and Google Display & Video 360, our Spotify Ad Exchange now enables advertisers to tap into our high-quality podcast inventory with greater scale, flexibility and control than ever before.
When it comes to creativity, you’re in the right place, too. Whether you’re starting from scratch or evolving an existing campaign, you can collaborate with our in-house creative agency, Creative Lab, to build impactful, on-brand assets, and track their performance every step of the way.
At Spotify, we believe great ads don’t interrupt, they enhance. When they do, they can deliver deeper engagement, stronger results and more effective media outcomes.
If you're ready to make your ads work harder, let’s talk.