CTRL, ALT, CREATE: The new era of AI, content and digital storytelling

Hosted by Campaign tech editor Lucy Shelley, the discussion brings together a panel of industry experts from the heart of brand, travel and creative culture:

• Mike Antwi, head of social media and viewer engagement at ITV
• Karen Campbell, head of social at Tour Brands Marketing Lab for Contiki
• Simon Richings, executive creative director at We Are Social.

Together, they explore the shifting definition of creativity in a creator-driven world, where speed and shareability often win out over craftsmanship. Or do they? The panel challenges the idea that reactive content lacks value and considers what it really takes to shape culture – not just respond to it.

With AI tools transforming the creative process, is generative tech opening new doors, or just narrowing the field with same-y aesthetics? And how can brands use these tools without losing trust or authenticity? 

Listen to find out.

To discover more of We Are Social's insights, head over to www.wearesocial.com/reports