The performance marketing agency, Reflect Digital, has been recognised in Campaign’s Best Places to Work 2025 scheme, produced in association with Connor Broadley Benefits Consulting.
Ranked third out of 100 workplaces in adland and second in the top five small companies to work for, the accolade is a reflection of the agency’s ongoing commitment to staff wellbeing, professional development and stewardship of an inclusive, diverse culture.
“Being named the 3rd Best Place to Work by Campaign is an achievement we’re immensely proud of at Reflect Digital. This recognition isn’t just about perks or policies, it’s about people. To have our team affirm through their survey responses that Reflect Digital is truly a brilliant place to work means everything,” said Becky Simms, Reflect Digital’s founder and CEO.
Meaningful investment in people
Reflect Digital’s human-first approach – a philosophy that prioritises consequential personal development above much-parodied workplace gimmicks – has resulted in an agency that has its people’s welfare at the heart of its mission.
Speaking on this approach, Simms said: “As part of the Human First Collective, we believe that putting our team first isn’t just a value, it’s a strategy. When we invest in our people, nurture their growth, and create an environment where they can truly thrive, we enable our team to deliver career defining work for our clients again and again.”
By successfully integrating the core lessons of behavioural science into a marketing context, the agency, founded in 2011, has rapidly developed a reputation as one of the most innovative and interesting in the industry – a position that will only be enhanced by achieving this status.
Specific examples of the enviable culture the business has nurtured are numerous and take great prominence in the story of the agency’s excellence in this field. They include:
- Protected learning time to offer growth opportunities for all staff.
- Internal and external mentorship programmes to encourage career development.
- Quarterly team days offering a blend of collaboration, learning and fun.
- Staff wellbeing afternoons providing massages, gardening sessions, and mindfulness activities.
- Championing diversity and sustainability through dedicated committees, ensuring that Corporate Social Responsibility is always at the top of any agenda.
A culture of respect
Recognition and reward are key features of the agency’s continuing investment in its staff. Personal milestones and achievements are celebrated and great performance never goes unnoticed. Some of its most successful initiatives include:
Star of the Month awards, where colleagues vote for workmates who exemplify the agency’s core values.
Annual awards honouring exceptional contributions.
Personalised celebrations for birthdays, work anniversaries, and life events. One employee was gifted a football experience worth £500 in recognition of long service.
Prioritising inclusion
32% of Reflect Digital’s employees work remotely, with the agency taking special care to ensure these colleagues feel like the valued peers they are. Of the many initiatives promoting cohesive and inclusive teamwork, the agency has pioneered:
Virtual social events, such as online scavenger hunts and quizzes.
Quarterly in-person team days to enhance communal bonds.
Regular check-ins with remote workers to address wellbeing needs.
In addition, diversity is embedded in Reflect Digital’s recruitment and retention strategies. These include neurodiversity-friendly hiring policies, as well as active partnerships with the BIMA community. The agency is also a Disability Confident Employer.
Leadership, development, continuous improvement
In the agency’s own words, they “put people before profit.” In practice, this means extending the opportunity for all its people to learn, grow and fulfil their potential. The agency’s professional development programmes include:
Tailored individual development plans based on skills audits
Leadership mentoring, training and succession planning.
Quarterly feedback surveys driving actionable improvements – boosting employee Net Promoter Score (eNPS) from 6 to 43 in less than a year.
A refined approach to success
After narrowly missing the list in 2022, Reflect Digital used feedback to refine its approach, investing in people-focused leadership and structured career progression. This dedication has now earned them a well-deserved spot among the UK’s best workplaces.
Inspired by their award-winning culture and the results it drives for their clients? Get in touch with Reflect Digital to explore how they can unlock your digital performance with behavioural science.