Matt Barker

Features editor, Campaign
The Campaign Podcast artwork

What do companies need to win the talent race?

The Campaign Podcast discusses what makes a business more attractive to talent in 2025.

Campaign A List 2025: the most-read profiles

Campaign A List 2025: the most-read profiles (so far)...

Who are the top 25 most popular A Listers this year?

The Year Ahead for Brands panel at Campaign's Breakfast Briefing

Why 2025 could be the year brands move away from Meta

A panel discussion among brands at the Campaign Year Ahead Breakfast Briefing covered moving away from social, uncertainty, budgets and tech.

Image of former footballer Sol Campbell

Google Pixel calls up Sol Campbell in nod to ex-footballer's transfer history

Ahead of tonight's north London derby beween Arsenal and Spurs, a smoothly executed film celebrates the joys of change.

Power 100 top five – consumer goods

Power 100 2024: Top five in consumer goods

Campaign's Power 100 reveals the marketers who lead the way in their respective sectors. Here are five of the big players in consumer goods.

Power 100 top five – leisure and lifestyle

Power 100 2024: Top five in leisure and lifestyle

Campaign's Power 100 reveals the marketers who lead the way in their respective sectors. Here are five of the big players working in leisure and lifestyle.

Power 100 top five – food retail

Power 100 2024: Top five in food retail

Campaign's Power 100 reveals the marketers who lead the way in their respective sectors. Here are five of the big players in food retail.

Power 100 top five – travel and transport

Power 100 2024: Top five in travel and transport

Campaign's Power 100 reveals the marketers who lead the way in their respective sectors. All aboard for five of the big players in travel and transport.

Power 100 top five - finance

Power 100 2024: Top five in finance

Campaign's Power 100 reveals the marketers who lead the way in their respective sectors. Below are the big players in finance.

Power 100 top five - not-for-profit and public sector

Power 100 2024: Top five in not-for-profit and public sector

Campaign's Power 100 reveals the marketers who lead the way in their respective sectors. Below are the big players in the not-for-profit and public sectors.

Image of P100 Newcomers

Power 100 2024: Top five newcomers

Meet a quintessential quintet from among this year’s Power 100 newbies.

group of power 100 marketers

Power 100 2024: this year's top marketers set to be revealed

The full countdown of the most powerful people in marketing in 2024 is imminent with the industry having faced another difficult year.

Clockwise from top left: Campbell, Lee, Down, Allen, Perry, Davies, Mackie, Hutchinson, Hulley, Losgott

What taboos still remain for brands to bust?

Industry figures tackle Campaign's latest Question of the Week.

Clockwise from top left: James Murphy, Vicki Maguire, Jennifer Berry, Lucy Taylor, Dom Goldman, Marc Allenby, Katie Lee, Bill Scott. Centre: Dara Nasr.

'Wear comfy shoes': What’s your one piece of advice for Cannes freshers?

Help is at hand with these tips and suggestions from a cross-section of Cannes veterans.

Illustration from 2023 School Reports

Coming soon: the 2024 School Reports

Yes, it's very nearly that time again. How are you feeling?

Image of Mad Men character Don Draper

Collective creative thinking and the death of Don Draper

The office-based "think-a-torium" may no longer be quite so de rigueur, but the idea of a maverick lone creative looks increasingly outmoded in an industry in thrall to teams and partnerships.

Clockwise, from top left: Sarah Jenkins, Nils Leonard, Amber Kirby, John Brown, Liz Wilson, Ed Brooke, Trevor Robinson, Kirsty Hathaway, Ben Norman

Has London lost its creative edge?

Once a hotbed for creativity, does our capital city still have that irresistible pull of old?

A List graphic

Negronis, Champion the Wonder Horse and cats’ bottoms: welcome to Campaign’s 2024 A List

Making its return after a four-year hiatus, this year's list compiles the thoughts of the industry's most influential leaders.

Image of Matt Barker

Algorithms and blues

A new book makes for some rather grim reading about digital ecosystems and individual taste.

Clockwise from top left: Ali Reed, Chloe Davies, Annabelle Walters, Chris Gallery, Matt Jordan, James Murphy, Jemima Monies and Ewen MacPherson.

Does adland take staff departures too personally?

Breaking up is hard to do. But sometimes, in this industry at least, it's inevitable.