Marketing News, Articles & Analysis

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Articles: 247174 Results
Headshot of Poppy Spencer
September 08, 2025 by Poppy Spencer

Supporting motherhood in football: progress, gaps and opportunities

There is a lack of parent athletes in mainstream marketing narratives.

Still from Diageo Guinness ad
August 13, 2025 by Eszter Gurbicz

Diageo's AI use has 'changed relationships with agencies'

Drinks company said the change has 'improved the effectiveness' of its marketing.

Heathrow shopping

Heathrow “Be spoilt for choice” by St Luke’s

August 11, 2025, St Luke's for Heathrow Airport

Heathrow Airport highlights the range of choices its shops offer.

A black and white headshot of AMV's Jo Arden with the word 'strategy' in a red rectangle
August 11, 2025 by Jo Arden

Big ideas get failed by small systems

If we want big ideas to thrive, we have to start designing for scale.

Black and white of Sam Tatam
August 08, 2025 by Maisie McCabe

Ogilvy's behavioural science chief Sam Tatam dies aged 39

The WPP network's head of behavioural science put a call out for video memories for his daughters last week.

KFC x Greggs

KFC and Greggs “Gravy meets pastry” by Mother

August 07, 2025, Mother for KFC

KFC and Greggs have teamed up to create a “culinary crossover," merging the KFC gravy with the Greggs sausage roll.

Google AI Mode
August 06, 2025 by Reem Makari

Google rolls out ads for AI Mode in the US and India

The conversational search experience introduces new ad formats, content guidance for publishers, and AI-powered targeting tools for advertisers.

Unilever's brands include (clockwise from top left) Hellmann's, Domestos, Ben & Jerry's and Persil
July 31, 2025 by Marianne Calnan

Unilever boosts marketing spend to 'drive desire at scale'

Consumer goods giant spent 15.5% of turnover on marketing in H1.

Goalscorers: Michelle Agyemang (left) and Chloe Kelly helped England beat Italy in the Euros semi-final (©GettyImages)
July 25, 2025 by Jyoti Rambhai

Lionesses’ success at Euro 2025 paying off for sponsors

Brands investing in women's football have seen a significant uplift in addressable audience.

Zlatan Ibrahimović

EA Sports FC “EA Sports FC 26 cover stars” by Uncommon Creative Studio

July 25, 2025, Uncommon Creative Studio for EA Sports

Video game series EA Sports FC has unveiled the cover stars for its 2026 release.