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Soft drinks News, Articles & Analysis
Read the latest Soft drinks News, Articles & Analysis at Campaignlive UK
Fanta launches global Halloween campaign
Fanta and its partnership with Universal Pictures and Blumhouse was created by WPP Open X, led by Ogilvy and supported
J2O "Get to the juice" by VCCP Blue
Carlsberg Britvic's soft drink brand J2O targets 16- to 24-year-olds with a 15-second ad that gets to the point.
Ribena “There’s no taste like home” by BBH
A pair of siblings drinking Ribena begin to play in the rain in their living room.
Dash "The drink that has it all" by TheOr
Flavoured sparkling water brand Dash is rejecting compromise in its first TV ad.
Pepsi Max “Refresh the game” by Copa90
Pepsi "refreshes" some of its most well-known football ads from the past 50 years while celebrating the stars of today's
PG Tips brings back Monkey in campaign featuring Emily Atack
Ad is the first for the brand by New Commercial Arts.
Rubicon campaign uses flamboyant characters to spotlight its flavours
The work is the first by Lucky Generals since it took on the business for a number of brands for
Fentimans TV spot introduces eponymous, knowledgable, natty little chap
This is the first work by Drummond Central for the brand since it was appointed in early 2024.
Old Jamaica "Farewell Old Jamaica" by Samy Alliance
A hapless employee bids farewell to 34-year-old ginger beer brand Old Jamaica in a tongue-in-cheek campaign.
7UP global brand platform showcases its versatility for alcohol-free cocktails
The campaign was created by VaynerMedia EMEA and the brand platform was made in-house.
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