FMCG News, Articles & Analysis

Read the latest FMCG News, Articles & Analysis at Campaignlive UK

Articles: 1452 Results
Period stained football shorts

Chelsea FC Women and Here We Flo “We don’t bleed blue. We bleed. Period.” (in-house)

Added 24 hours ago

Chelsea FC Women walked onto the pitch for the Women’s Super League with shorts deliberately marked with period blood stains

Evergreen Garden Care

Evergreen Garden Care picks agency for integrated account

The appointment spans strategy, creative, media, production, PR and social.

JD Sports: works with Uncommon Creative Studio

JD Sports marketing director Chris Waters departs

Waters has worked at the sportswear retailer for three years.

l'oreal bus ad

L’Oréal UK and Ireland picks agency for Garnier and CeraVe social accounts

Appointment follows a competitive pitch covering eight L’Oréal brands.

Superdrug store

Superdrug launches UK media review

The brand has been working with the incumbent for more than a decade.

Still from Bodyform ad

Bodyform "It's never just a drop" by AMV BBDO

August 20, 2025

Bodyform builds on its "Never just a period" platform with a focus on heavy periods as the brand promotes its

Sanex ad

Sanex ad banned for reinforcing racial stereotypes

The ASA received two complaints.

Clockwise from top left: Footballer Marcus Rashford in BT ad, Ann Summers store, Starling Bank ad, and Entain ad

Pitch Update: BT, Holland & Barrett, Ann Summers, Starling Bank, Ladbrokes, National Express and more

Campaign's weekly round-up of adland's latest account pitches, reviews and appointments.

Clockwise from left: Jaguar Land Rover, Anchor Butter, OpenAI and Starling Bank

Pitch Update: M&S, Jaguar Land Rover, Starling Bank, Anchor Butter, Openreach, Uswitch and more

Campaign's weekly round-up of adland's latest account pitches, reviews and appointments.

Brewdog

BrewDog ad banned for implying alcohol could solve problems

The poster ad featured the line "Always got your back."