Bacardi News, Articles & Analysis

Read the latest Bacardi News, Articles & Analysis at Campaignlive UK

Articles: 24 Results
Bacardi drinks
July 02, 2025 by Charlotte Rawlings

Bacardi picks agencies for trio of global creative accounts

AMV was the incumbent on Bombay Sapphire's account and BBDO held the Bacardi Rum and St Germain accounts.

Clarke: move to online shopping has not impacted the importance of brand visibility in shops
March 23, 2022 by Ida Axling

Communisis buys point-of-purchase marketing specialist

The deal adds $25m in revenue and gives the business access to the US market.

February 11, 2022 by Fayola Douglas

Patron pop-up serves historic margaritas

The tequila brand is celebrating International Margarita Day.

table set with Spanish food and Bombay Sapphire Premier Cru Murcian Lemon
November 18, 2021 by Fayola Douglas

Bombay Sapphire creates Spanish greengrocer for foodie experience

Tapas and cocktails will be served in the vibrant pop-up.

Grey Goose: Rina Sawayama (left) and chef Luke Selby will form a duet as part of the activity
November 16, 2021 by Fayola Douglas

Grey Goose combines music and food for pop-up series

The brand is partnering musician Rina Sawayama and British-Filipino chef Luke Selby.

Government regulations on HFSS products are intended to protect a young audience (Getty Images)
October 20, 2021 by Jennifer Small

Are the new HFSS rulings an opportunity for the industry to self-regulate?

Industry insiders discuss the pros and cons of adapting the Portman Group model.

LCW: experiences from The London Essence Company, Glenmorangie, Discarded and Monkey Shoulder
October 15, 2021 by Fayola Douglas

London Cocktail Week celebrations continue

London Cocktail Week has opted for a month-long format for the second time.

Bacardi Rum: the five-part series begins on 22 October
October 14, 2021 by Fayola Douglas

Bacardi Rum signs up Maya Jama for music series

Sessions will include interviews, performances and cocktail-making demonstrations.

Bacardi: several brands will be featured at the event
September 29, 2021 by Shauna Lewis

Bacardi to hold series of experiences for London Cocktail Month

The events will be held in partnership with several of Bacardi’s brands.

St-Germain: pop-up bar has opened on Broadway Market
August 17, 2021 by Fayola Douglas

St-Germain opens Broadway Market pop-up bar

The campaign includes bar terrace takeovers to support the on-trade sector.