Consumer Insight News, Articles & Analysis

Read the latest Consumer Insight News, Articles & Analysis at Campaignlive UK

Articles: 122 Results
Black and white of Sam Tatam
August 08, 2025 by Maisie McCabe

Ogilvy's behavioural science chief Sam Tatam dies aged 39

The WPP network's head of behavioural science put a call out for video memories for his daughters last week.

Left to right: Sarah Murray, Raphy March, Ziba Goddard and Phoebe Kent
February 06, 2024 by Ben Bold

VCCP restructures Cowry management team with view to global expansion

VCCP and Cowry jointly won Keep Britain Tidy account last autumn.

A headshot image of Starling Bank marketing boss Rachel Kerrone
October 27, 2022 by Rachel Kerrone

Starling Bank brand chief: ‘Let marketers take control of listening to customers’

It should be marketers’ responsibility to make the change customers want to see, not to simply communicate products and features.

December 03, 2021 by Staff

Pitch Update: Audible to sound out agencies in global media review

A win for Publicis.Poke means it now works with 10 brands within the Essity group.

Adam Fulford, chief customer officer at Engine Group
September 21, 2021 by Adam Fulford

So you know your customer, what’s next?

Last week's launch of Boots Media Group, which taps into the retailer's loyalty scheme, is another sign that in the

VaynerMedia head of strategy DuBose Cole
September 06, 2021 by DuBose Cole

Rethink or restore: how brands can tap into new post-pandemic consumer trends

Consumers are moving in one of two directions when it comes to post-pandemic behaviour – there are those looking to

January 26, 2021 by Sabrina Sanchez

Gen Z demands more diversity and inclusion from brands

Despite corporate America’s pledges to improve diversity and equality this year, a study from consumer research platform Quantilope reveals that

January 25, 2021 by Rahul Sachitanand

10 takeaways from Wunderman Thompson's Future 100 report

After the pandemic completely upturned marketing (and everything else), this annual report provides a raft of predictions for 2021. We

January 19, 2021 by Mariah Cooper

Brand loyalty declines as economy suffers amid pandemic

Job losses and supply chain disruptions contributed to the decline, according to an Omnicom Media Group study.

December 21, 2020 by Lori Meakin

The first brand you think about shouldn't be yours - but your consumer's

It’s time for marketers to focus less on how we tell a brand’s story and more on how 'generation identity'